The concept of PCD or Propaganda Cum Distribution has proved to be highly successful for the Pharma sector in India. This business method certainly provides a lot of advantages to the agencies that go for the franchise system. The PCD pharma concept has stormed the pharmaceutical industry.
Under this concept, the PCD pharma company does not appoint any sales or medical representative, rather they appoint people from other cities and states to promote and market their products in the form of a franchise. Several pharmaceutical companies in India are looking out for franchise partners as there has been a surge in demand for pharma products.
As a result, many entrepreneurs are considering their careers in the pharma franchise business. Especially PCD franchise business is most popular due to its immense scope and advantages.
Before starting a pharma franchise or the PCD franchise business, it is essential to select the right PCD Pharma Company as the success of this business hugely depends on it. If you have a good network with doctors and choose the right pharma company, then this business is going to be highly profitable for you.
Apart from brand acknowledgement and reputed names, there are several other parameters to judge the organization. Some of the crucial parameters are as below:
- History and Profile Of the Company
- Important Certifications and Approvals
- Product Quality
- Product Portfolio
- Customer Service
- Marketing Support
To understand it better, – let us go through the above points in detail.
History and Profile of the Company
The first step in selecting the right and best Pharma Franchise Company is to investigate the company’s background and history. Do the basic groundwork – research about the company and find out its potential and credibility.
This step is imperative because most clients get duped by fictitious or presumed companies with no track record. While researching about the history – the first point to check is the company profile. Check this with the help of their past records. To check the credibility of the company, look out for its goodwill in the market.
In this modern era, everyone is familiar with social media and digital platforms, check the reviews of the company on such digital platforms. Furthermore, find out about the company’s efficiency, look at past profits and investment returns, check the last five years’ balance sheets, and finally, verify customer reviews.
Important Certifications and Approvals
Once you have researched and checked the history of the pharma company, the next vital step is to check whether it has all the relevant certifications in place.
You may be mistaken about the company’s historical records, but certification from a reputable organization is reliable. The company provides a sense of security and assurance that you are investing in the right company based on their certifications and approvals.
While checking the certifications lookout for the International Organization for Standardization – ISO 9001:2008. This certificate ensures the best quality standards of the company and its services. The company should possess Tax Identification Number – TIN, Drug License Number – D.L, and Food Safety and Standard Authority of India – FSSAI.
The self-owned manufacturing units must have obtained certifications from Good Manufacturing Products – GMP and World Health Organization – WHO.
Product Quality
Once you have ensured the history and various other certifications of the pharma company, the next step – which is the core of this business, is to check the quality of the PCD pharma products.
It is similar to assuring yourself first before you could guarantee the same to your customers. Ensure the product quality in advance before selling it ahead to your clients to avoid any speculations in the future. Good quality products – WHO and GMP certified products are always in demand for which the clients are ready to pay a higher price as well.
So while deciding about the right PCD pharma franchise, ask the pharma company to provide some sample products. Get these samples tested by a doctor or a reputed clinical laboratory to know the potential and authenticity of the products. It will boost your assurance on the pharma company.
Product Portfolio
Along with the quality, the quantity of the PCD pharma products is crucial as well. Check the pharma company’s product portfolio. Go through their entire range of products. Try to opt for those pharma products which are high in demand but are not easily available in the market.
Ask the company exclusively for the products that are obtainable at your location. As in some cases, companies have a huge list of products but that may or may not be available in your area.
Try to consider the range of products based on the demand of medical practitioners in your circle or your location. Focus on the product portfolio as per the current trends in the pharma market.
Customer Service and Support
While analyzing a particular pharma Company based on the above parameters, customer service and support parameters are often ignored or left out.
To start your own PCD pharma company – you must research the customer services of the pharma company as it goes a long way in the future. Check whether there are any grievances or complaints associated with the company.
Also, find out whether the company provides a dedicated PR manager for your account. Check how the company offers its customer support in different situations. It all will ultimately reflect on the kind of service you provide to your clients.
Marketing Support
One of the distinctive selling aspects of the PCD pharma franchise business is the marketing support it provides to its franchise partners. Ensure that the sales team of the pharma company in India shares all the marketing tactics for you to create a strong position in your area.
Many companies provide franchise partners with the best promotional tools and unique strategies to boost their sales.
Conclusion
While analyzing various PCD pharma companies in India, try to weigh all the pros and cons. Make the right decision for your pharma franchise business based on a strong strategy to achieve success in this business model.
The most crucial point while investing in a pharma franchise company is to work with a reputed and reliable company. Choose Tesni Pharmaceuticals, the best pharma franchise company in India, and accomplish your dream to start your own pharma franchise business.
We offer franchises with monopoly rights, a great product portfolio, and extensive support to their associates. Our transparent services and rewarding benefits will help you to establish yourself in the market.
We assist our partners with unique marketing support to achieve high returns. We welcome all pharma entrepreneurs who are willing to start their franchise business in the pharma sector.
You can contact us on these numbers: 9824382041 / 9825965521 or can reach out to us through the mail – tesnipharmaceuticals@gmail.com
Also Check – Best Pharma Franchise Company in Gujarat